Shift is an initiative to tackle stigma and discrimination surrounding mental health issues in England. Their aim is to create a society where people who experience mental health problems enjoy the same rights as other people.Towards this goal, they work with groups and organisations, drawing on expertise in public health and mental health promotion, communications, disability rights, service redesign, research and evaluation. Shift builds on the mind out for mental health campaign, which ran from 2001 to April 2004.
Their website can be found here.
